UseCase - Purchase Thank You
In this article, we will create a sample 'Purchase Thank You' Journey to better understand how basic journey creation works.
Purchase Thank You:
Journey also has an event to send a 'Thank You' message after the completion of an order through different channels like Email, SMS, WhatsApp, etc...
These are the steps to follow:
Entry Point of an event.
Wait for the time to trigger.
Check the past behavior of the customer's purchasing orders.
Let's take a look at how to create a 'Purchase Thank You' Journey.
Step 1: Navigate To Journey
Login to your Growlytics Dashboard.
From the sidebar, select Campaigns => Journeys. A Journey List page will open.
On the Journey List page, click on the 'Create Journey' button.
A new journey draft will be created and you will be prompted to use any existing templates for a quick start. You can select a suitable template or design your journey from scratch. Here we will select the 'Purchase Thank You' Template or create your own 'Purchase Thank You' Journey.
Step 2: Set Journey Trigger
Determining when the journey will get triggered for a customer is very important. The event for this trigger can be specified and when the customer performs said event the designated journey will begin. In addition to specifying the event to start the journey, you can also enable event filters in case you want to run the journey only when the event's property values are matching.
Learn more about setting journey triggers here: Journey Entry Points
Customers will be added to the 'Purchase Thank You' Journey when they perform the 'Purchased' activity as shown above.
Step 3: Add Wait Block
After defining the entry point, you can add a 'Wait For Event' step. This step is used to wait for a given time period to track whether the customer is performing an activity in that time frame. Based on whether the activity is performed or not, we can take further action.
Let's add the 'Wait For Event' step, and the event to wait for will be 'Purchased'. The 'Purchased' event represents a customer placing an order on your site. We will keep the wait time to 2 hours. If the customer makes a purchase within 2 hours, we will do nothing. But if the customer doesn't make a purchase we will send an email in the next step.
Step 4: Add Action Block
After adding the Wait Block, we will add a Condition Block to determine which Action Block needs to be added. With this step, you can send a web push notification, an SMS, or an email to the customer with a 'Thank You for your Purchase' communication.
Learn more about sending messages in a journey: Journey Action Steps
Step 5: Publish Journey
Now that all the steps of the journey have been configured, it is ready to be published. Before publishing the journey, you can also set configuration parameters like conversion tracking, restricting customers in segments, etc.
Once you have finalized the journey steps and journey campaign content, you can publish the journey. Please note, you can not edit a journey once it is published. So make sure, you thoroughly review the journey before you publish it.
Learn more about journey settings: Basic Journey Settings Learn more about publishing a journey: Publish Journey
This is how your 'Purchase Thank You' Journey will look.
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