> For the complete documentation index, see [llms.txt](https://support.growlytics.in/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.growlytics.in/campaigns/forms-and-pop-ups.md). # Forms and Pop-Ups The essence of pop-up forms lies in their ability to pop up on the page as scheduled, offering an opportunity to capture leads at the perfect moment. By carefully selecting the timing and placement, these forms are designed to optimize conversion rates and guide more leads through the sales funnel. Conversely, online forms, or embedded forms, are permanently located on your website, serving a specific purpose. Depending on your objectives and the most effective approach, they are typically placed in the header, footer, or on a dedicated landing page. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://support.growlytics.in/campaigns/forms-and-pop-ups.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.