Analyze Journey Reports
Last updated
Last updated
Journey reports help you understand how customers are entering and being processed in the journey. You can also see the summary of all campaigns being sent along with their CTA.
When you click on any journey on the Journey List Page, on the Growlytics dashboard, you will see a summary of the overall impact of the journey over the last 7 days by default. (you can change this time range).
Here you can check
How many customers entered the journey,
How many exited the journey,
Revenue generated by the journey
Customer engagement across all channels of communication
Individual performance of campaigns
The first section on the Journey Details Page will give you real-time insights on:
Customers Entered: Number of customers who entered the journey till now.
Customers In Journey: Number of customers who are currently being processed in the journey.
Customers Exited: Number of customers who exited the journey till now.
Total Conversions: Total number of conversions brought in by Running Journey till now.
Total Revenue: Total revenue that the Running Journey has generated till now
The second section on the Journey Details Page will give you real-time insights into the overall performance of the journey at a glance.
Journey Insights: This section will tell you how many customers entered the journey, how many customers exited the journey, and the total revenue generated from the journey.
Engagement Trends: This section will give you an overview of the level of customer engagement in each channel of communication, that is, Email, SMS, WhatsApp, Mobile Push, and Web Push. You will also be able to view the total customer engagement across all channels.
You have the option to generate these reports for the following time periods
Last 24 Hours
Last 2 Days
Last 7 Days
Last 15 Days
Last 30 Days
Custom Time Period
The third and final section on the Journey Details Page will give you detailed insights on Campaign Wise Conversions based on
Channel Used
Communications Sent
Communications Failed
Communications Opened
Communications Clicked
Communications Converted
Content of the Message Sent
Here also you have the option to generate these reports for the following time periods
Last 24 Hours
Last 2 Days
Last 7 Days
Last 15 Days
Last 30 Days
Custom Time Period
In addition to overall reports, you can also check how customers are flowing through various steps in the journey. To do this,
Click on 'Journey Steps'
Click on the Graph icon to see the reports for each step
