> For the complete documentation index, see [llms.txt](https://support.growlytics.in/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.growlytics.in/journeys-and-automation/journeys-basics.md).

# Journeys Basics

Design and automate campaigns that guide customers through their buying journey with your brand.

Today customers expect a personalized and engaging experience from brands. Growlytics Journeys enable marketers to do just that by providing an all-inclusive customer experience across multiple messaging channels while driving engagement. 

### What is a Journey?

Simply put, a Journey is a campaign planning tool used to design and ***automate omnichannel campaigns*** that guide customers through their shopping experience with your brand. Journeys are ideal for engaging customers across their lifecycles on your website or mobile app. 

Examples of Journeys:

* **Abandoned Cart Journey:** Connect with shoppers who add items to their carts but don’t finish orders. Send personalized behavioral messages that encourage them to return and complete that purchase.
* **Purchase Thank You Journey:** Send an automated thank-you message when they make a purchase.

<figure><img src="https://63724372-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSv5AG7Mmktrz9UQaoDrL%2Fuploads%2F9a23qTBc8GC89rbcYE56%2Fimage.png?alt=media&amp;token=972ee03d-6ad0-4f5a-99c5-a547f9e889f0" alt=""><figcaption><p>Journey Example - Post Purchase Thank You</p></figcaption></figure>

* **Retention Journey:** Re-engagement campaigns that run for longer durations, to pull users back if they begin to slip away.