# Journeys Basics

Today customers expect a personalized and engaging experience from brands. Growlytics Journeys enable marketers to do just that by providing an all-inclusive customer experience across multiple messaging channels while driving engagement. 

### What is a Journey?

Simply put, a Journey is a campaign planning tool used to design and ***automate omnichannel campaigns*** that guide customers through their shopping experience with your brand. Journeys are ideal for engaging customers across their lifecycles on your website or mobile app. 

Examples of Journeys:

* **Abandoned Cart Journey:** Connect with shoppers who add items to their carts but don’t finish orders. Send personalized behavioral messages that encourage them to return and complete that purchase.
* **Purchase Thank You Journey:** Send an automated thank-you message when they make a purchase.

<figure><img src="/files/8d3RiZ6Avlyh0kzztlyW" alt=""><figcaption><p>Journey Example - Post Purchase Thank You</p></figcaption></figure>

* **Retention Journey:** Re-engagement campaigns that run for longer durations, to pull users back if they begin to slip away.


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