> For the complete documentation index, see [llms.txt](https://support.growlytics.in/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.growlytics.in/journeys-and-automation/journeys-basics.md). # Journeys Basics Today customers expect a personalized and engaging experience from brands. Growlytics Journeys enable marketers to do just that by providing an all-inclusive customer experience across multiple messaging channels while driving engagement. ### What is a Journey? Simply put, a Journey is a campaign planning tool used to design and ***automate omnichannel campaigns*** that guide customers through their shopping experience with your brand. Journeys are ideal for engaging customers across their lifecycles on your website or mobile app. Examples of Journeys: * **Abandoned Cart Journey:** Connect with shoppers who add items to their carts but don’t finish orders. Send personalized behavioral messages that encourage them to return and complete that purchase. * **Purchase Thank You Journey:** Send an automated thank-you message when they make a purchase.

Journey Example - Post Purchase Thank You

* **Retention Journey:** Re-engagement campaigns that run for longer durations, to pull users back if they begin to slip away.