Help Center
  • Getting Started
    • Home
    • About Growlytics
    • How Growlytics Works
  • Journeys & Automation
    • Journeys Basics
      • Create a Journey
      • Modify a Journey
      • Delete a Journey
      • Create a Duplicate Journey
      • Journey Statuses
        • Running Journey
        • Suspended Journey
        • Stopped Journey
      • Examples
        • UseCase - Abandoned Cart
        • UseCase - Purchase Thank You
    • Journey Settings
      • Using time slots in journey
      • Journey Exit Criteria
    • Journey Builder
      • Journey Entry Points
      • Journey Action Steps
      • Journey Condition Steps
      • Updating Customer Attributes in Journey
    • Analyze Journey Reports
  • Campaigns
    • Campaigns Overview
      • Email
        • Creating Email Campaign
          • Using Custom HTML in Email Drag Drop Editor
        • Email Campaign Reports
      • SMS
        • Creating SMS Campaign
        • SMS Campaign Reports
      • Web Push
        • Creating Web Push Campaign
        • Web Push Campaign Reports
        • Ideal image sizes
      • WhatsApp
        • Creating WhatsApp Campaign
        • WhatsApp Campaign Reports
        • Using Short Links in Whatsapp Campaign
        • WhatsApp Chat Custom Reply
        • WhatsApp Cart Summary
      • Connector Campaign
    • Forms and Pop-Ups
      • Creating a Form or PopUp
      • Forms and PopUps Reports
    • Coupon Codes
    • Analyzing Campaign Reports
      • Conversion Tracking
      • Scheduled Reports
  • CUSTOMERS & SEGMENTS
    • Customer Profile
      • Delete customer
      • Unsubscribe Customer From Email, SMS and WhatsApp
      • Customer Attributes
        • System Attributes
        • Custom Attributes
      • Collecting Customer Data
    • Segmentation
      • Segment Types
      • Creating Segments
      • Creating Static Lists
      • RFM Analysis
  • Account Settings
    • Campaign Settings
      • Setting up Frequency Capping
  • Integrations
    • Email Integrations
      • AWS SES
      • SendGrid Integration
    • WhatsApp Integrations
      • WhatsApp Cloud API Integration
      • Dialogue 360 Integration
      • Zoko Integration
    • Shopify Integration
      • Install Shopify App
    • Judge.me Integration
    • GoKwik Integration
    • Facebook Custom Audiences
    • Instagram Integration
      • Setting Up
  • Best Practices
    • Email Deliverability
      • Best practices to reduce your email bounce rates
        • Domain Reputation with Google Postmaster
      • How to warm up the email server on Growlytics
    • Data Management
      • Events
      • Understanding Data Discrepancies
  • Product Updates
    • March 2023
    • May 2023
Powered by GitBook
On this page
  1. Journeys & Automation

Journeys Basics

Design and automate campaigns that guide customers through their buying journey with your brand.

PreviousHow Growlytics WorksNextCreate a Journey

Last updated 2 years ago

Today customers expect a personalized and engaging experience from brands. Growlytics Journeys enable marketers to do just that by providing an all-inclusive customer experience across multiple messaging channels while driving engagement.

What is a Journey?

Simply put, a Journey is a campaign planning tool used to design and automate omnichannel campaigns that guide customers through their shopping experience with your brand. Journeys are ideal for engaging customers across their lifecycles on your website or mobile app.

Examples of Journeys:

  • Abandoned Cart Journey: Connect with shoppers who add items to their carts but don’t finish orders. Send personalized behavioral messages that encourage them to return and complete that purchase.

  • Purchase Thank You Journey: Send an automated thank-you message when they make a purchase.

  • Retention Journey: Re-engagement campaigns that run for longer durations, to pull users back if they begin to slip away.

Journey Example - Post Purchase Thank You