UseCase - Abandoned Cart
In this article, we will create a sample 'Abandoned Cart' Journey to better understand how basic journey creation works.
Last updated
In this article, we will create a sample 'Abandoned Cart' Journey to better understand how basic journey creation works.
Last updated
In an online environment, cart abandonment is when customers add items to their shopping cart and exit the website without purchasing the items.
With the help of the Abandoned Cart event we can
Check the overview of the cart, and how many customers entered and exited.
Check the channels through which 'Abandoned Cart' communications have been sent, e.g. email, WhatsApp, SMS, etc...
There are certain pre-requisites for building the flow:
'Add to Cart' activity
'Check Out' activity
'Remove the Cart' activity.
Let's take a look at how to create an 'Abandoned Cart' Journey.
Login to your Growlytics Dashboard.
From the sidebar, select Campaigns => Journeys. A Journey List page will open.
On the Journey List page, click on the 'Create Journey' button.
A new journey draft will be created and you will be prompted to use any existing templates for a quick start. You can select a suitable template or design your journey from scratch. Here we will select the 'Abandoned Cart' Journey template.
Determining when the journey will get triggered for a customer is very important. The event for this trigger can be specified and when the customer performs said event the designated journey will begin. In addition to specifying the event to start the journey, you can also enable event filters in case you want to run the journey only when the event's property values are matching.
Learn more about setting journey triggers here: Journey Entry Points
Customers will be added to the 'Abandoned Cart' Journey when they perform the 'Add to Cart' activity as shown above.
After defining the entry point, you can add a 'Wait For Event' step. This step is used to wait for a given time period to track whether the customer is performing an activity in that time frame. Based on whether the activity is performed or not, we can take further action.
Let's add the 'Wait For Event' step, and the event to wait for will be 'Purchased'. The 'Purchased' event represents a customer placing an order on your site. We will keep the wait time to 2 hours. If the customer makes a purchase within 2 hours, we will do nothing. But if the customer doesn't make a purchase we will send an email in the next step.
After adding the Wait Block, we will add the Action Block, i.e., the 'Send Email' step. With this step, you can send an email to the customer containing details of the items in their abandoned cart.
Learn more about sending messages in a journey: Journey Action Steps
Now that all the steps of the journey have been configured, it is ready to be published. Before publishing the journey, you can also set configuration parameters like conversion tracking, restricting customers in segments, etc.
Once you have finalized the journey steps and journey campaign content, you can publish the journey. Please note, you can not edit a journey once it is published. So make sure, you thoroughly review the journey before you publish it.
Learn more about journey settings: Basic Journey Settings Learn more about publishing a journey: Publish Journey
This is how your 'Abandoned Cart' Journey will look.
