Updating Customer Attributes in Journey

The Attribute Update journey step allows you to create, modify, or remove a customer’s attribute as they move through the journey.

A few common use cases for the Attribute Update step in the journey are:

a. Setting a customer’s next birthday, for birthday campaigns

b. Setting the interest of a customer based on the products he is purchasing.

c. Save customer's feedback and review from third-party platforms like judge.me

d. Save your customer's loyalty points with third-party platforms like smile.io

…and we’re sure there are more we haven’t uncovered yet!

How to update customer attributes in Journey?

It is quite easy. You just need to drag-drop the 'Set User Attribute' step in Journey and mention the attribute to update in that step. You can mention the attribute to update and the value to set/increase/decrease.

And that’s it!

Save your 'Update User Attribute' action, and continue setting up your journey! If you’ve found a cool use case for the attribute action or you need some help setting it up, just get in touch with our support team via the dashboard chat and we’ll be happy to help.

Few notes on updating customer attributes:

1. For numbers, you can increase/decrease the current value. If no value is found, it will consider 0 as the current value. For example, you have set the attribute update to increase the value by 5, if no value is present it will consider 0 and increase that value by 5 and save.

2. For Date attribute update you have 4 options to modify the attribute:

   i. Set to a specific time: Input the time, you want to update to.

   ii. Set to a current time: Set to the journey time (When the user will be processed in the journey).

   iii. Increase existing time: Increase time mentioned in the attribute by specific minutes, hours, etc.

   iv. Decrease existing time: Decrease time mentioned in the attribute by specific minutes, hours, etc.