Help Center
  • Getting Started
    • Home
    • About Growlytics
    • How Growlytics Works
  • Journeys & Automation
    • Journeys Basics
      • Create a Journey
      • Modify a Journey
      • Delete a Journey
      • Create a Duplicate Journey
      • Journey Statuses
        • Running Journey
        • Suspended Journey
        • Stopped Journey
      • Examples
        • UseCase - Abandoned Cart
        • UseCase - Purchase Thank You
    • Journey Settings
      • Using time slots in journey
      • Journey Exit Criteria
    • Journey Builder
      • Journey Entry Points
      • Journey Action Steps
      • Journey Condition Steps
      • Updating Customer Attributes in Journey
    • Analyze Journey Reports
  • Campaigns
    • Campaigns Overview
      • Email
        • Creating Email Campaign
          • Using Custom HTML in Email Drag Drop Editor
        • Email Campaign Reports
      • SMS
        • Creating SMS Campaign
        • SMS Campaign Reports
      • Web Push
        • Creating Web Push Campaign
        • Web Push Campaign Reports
        • Ideal image sizes
      • WhatsApp
        • Creating WhatsApp Campaign
        • WhatsApp Campaign Reports
        • Using Short Links in Whatsapp Campaign
        • WhatsApp Chat Custom Reply
        • WhatsApp Cart Summary
      • Connector Campaign
    • Forms and Pop-Ups
      • Creating a Form or PopUp
      • Forms and PopUps Reports
    • Coupon Codes
    • Analyzing Campaign Reports
      • Conversion Tracking
      • Scheduled Reports
  • CUSTOMERS & SEGMENTS
    • Customer Profile
      • Delete customer
      • Unsubscribe Customer From Email, SMS and WhatsApp
      • Customer Attributes
        • System Attributes
        • Custom Attributes
      • Collecting Customer Data
    • Segmentation
      • Segment Types
      • Creating Segments
      • Creating Static Lists
      • RFM Analysis
  • Account Settings
    • Campaign Settings
      • Setting up Frequency Capping
  • Integrations
    • Email Integrations
      • AWS SES
      • SendGrid Integration
    • WhatsApp Integrations
      • WhatsApp Cloud API Integration
      • Dialogue 360 Integration
      • Zoko Integration
    • Shopify Integration
      • Install Shopify App
    • Judge.me Integration
    • GoKwik Integration
    • Facebook Custom Audiences
    • Instagram Integration
      • Setting Up
  • Best Practices
    • Email Deliverability
      • Best practices to reduce your email bounce rates
        • Domain Reputation with Google Postmaster
      • How to warm up the email server on Growlytics
    • Data Management
      • Events
      • Understanding Data Discrepancies
  • Product Updates
    • March 2023
    • May 2023
Powered by GitBook
On this page
  • Creating Campaigns
  • Step 1: Basic Campaign Information
  • Step 2: Target Audience
  • Step 3: Campaign Message
  • Step 4: Conversion Tracking
  • Step 5: Review & Launch
  • Campaign Summary:
  1. Campaigns

Campaigns Overview

PreviousAnalyze Journey ReportsNextEmail

Last updated 1 year ago

A campaign is a one-time send to a pre-established target group of customers — like sending festival discounts, regular newsletters, sale announcements, or promotional sends. A campaign can be created and sent immediately, or it can be scheduled to be sent at a later time.

Creating Campaigns

Creating a campaign is a 5 step process.

Step 1: Basic Campaign Information

Fill in the basic information for your campaign.

  1. Campaign Name: Give your campaign a name to refer to later.

  2. Campaign Start Time: Specify when you want to send campaign messages. You can set it up immediately or schedule it for a later time.

  3. UTM Tracking: Set UTM tracking parameters, all the links mentioned in the email will be modified with the UTM parameters mentioned.

Step 2: Target Audience

Specify the group of customers who will receive the campaign messages. There are 3 options to specify here:

  1. All Customers: With this option, all the customers present in Growlytics will receive campaign messages.

  2. Segment: Customers present in the Segment specified will receive campaign messages.

  3. Custom Segment: Target a specific set of customers without creating a segment for them.

  4. Static List: Customers present in the specified static list (.csv list) will receive campaign messages.

Step 3: Campaign Message

Depending on the messaging channel, specify campaign contents here. Please refer to channel-specific campaign creation guidelines for this step.

Step 4: Conversion Tracking

When creating a campaign always keep in mind to set up a conversion goal. This will enable you to measure the effectiveness of your campaign and thereby filter out customers in the follow-up campaigns or messages.

Set up an exit criteria, this determines with a customer exits your campaign. This will also specify whether the customer should continue to receive all the messages in the campaign when they match the conversion goal or don't match your trigger criteria anymore.

Step 5: Review & Launch

This is the final step of publishing the campaign. You can review the details specified at each campaign step and you can launch the campaign.

Campaign Summary:

The campaign summary shows us

  1. How many campaigns have been created

  2. The different channels through which the campaigns are running - Email, SMS, WhatsApp, Web Push, Mobile Push, etc.

Frequency Capping: Enable/disable frequency capping for the campaign. When enabled, the campaign message will not be sent to the customer if frequency capping has been exceeded. Learn more about frequency capping:

Frequency Capping
Basic Campaign Information
Target Audience
Conversion Tracking
Campaign Summary