System Attributes

To make life easier, we have predefined a list of generic customer details that every digital business should track for their customers. These details are also known as System Attributes and include information regarding your customer's name, location, channel unsubscribe status, last app version, and more.

Below is a list of all the System Attributes:

Attribute NameAttribute Data TypeWhat It Tracks

System ID

Text

User ID

Initial City

Text

City from where customers visited your website/app for the first time.

Last City

Text

City from where customers visited your website/app the last time.

Initial Country

Text

Country from where customers visited your website/app for the first time.

Last Country

Text

Country from where customers visited your website/app the last time.

Initial Region

Text

The region from where customers visited your website/app for the first time.

Last Region

Text

The region from where customers visited your website/app the last time.

Initial Browser

Text

The browser used by the customers to visit your website/app for the first time.

Last Browser

Text

The browser used by the customers to visit your website/app the last time.

Initial Browser Version

Text

The browser version that was used by the customers to visit your website/app for the first time.

Last Browser Version

Text

The browser version that was used by the customers to visit your website/app the last time.

Initial Device Manufacturer

Text

The manufacturer of the device used by the customers to visit your website/app for the first time.

Last Device Manufacturer

Text

The manufacturer of the device used by the customers to visit your website/app the last time.

Initial Device Type

Text

The type of device used by the customers to visit your website/app for the first time.

Last Device Type

Text

The type of device used by the customers to visit your website/app the last time.

Initial Device Carrier

Text

The carrier used by the customers on their device, to visit your website/app for the first time.

Last Device Carrier

Text

The carrier used by the customers on their device, to visit your website/app the last time.

Initial Device Model

Text

The model of the device used by the customers to visit your website/app for the first time.

Last Device Model

Text

The model of the device used by the customers to visit your website/app the last time.

Initial OS

Text

The type of OS on the device used by the customers to visit your website/app for the first time.

Last OS

Text

The type of OS on the device used by the customers to visit your website/app the last time.

Initial OS Version

Text

The version of OS on the device used by the customers to visit your website/app for the first time.

Latest OS Version

Text

The version of OS on the device used by the customers to visit your website/app the last time.

Initial App Version Name

Text

The version of the app that was used by the customer for the first time.

Last App Version Name

Text

The version of the app that was used by the customer the last time.

Initial Language

Text

The language selected by the customers when they visited your website/app for the first time.

Last Language

Text

The language selected by the customers when they visited your website/app the last time.

Initial Platform

Text

The platform (website/app) that was visited by the customers for the first time.

Last Platform

Text

The platform (website/app) that was visited by the customers the last time.

Initial Traffic Source

Text

The source of traffic when the customers visited your website/app for the first time.

Last Traffic Source

Text

The source of traffic when the customers visited your website/app the last time.

Initial UTM Source

Text

The UTM source that was used by the customers to visit your website/app for the first time.

Last UTM Source

Text

The UTM source that was used by the customers to visit your website/app the last time.

Initial UTM Medium

Text

The UTM medium used by the customers to visit your website/app for the first time.

Last UTM Medium

Text

The UTM medium used by the customers to visit your website/app the last time.

Initial UTM Campaign

Text

The UTM campaign through which customers were directed to visit your website/app for the first time.

Last UTM Campaign

Text

The UTM campaign through which customers were directed to visit your website/app the last time.

Email Unsubscribed

Yes/No

Tracks channel preference by customer. All customers that share their email addresses are automatically opted-in. If unsubscribed, then the user will not receive any promotional emails from you. (Transactional emails will be sent to all customers irrespective of their unsubscribed status)

Name

Text

Customer name

Email

Text

Customer email ID

Mobile

Text

Customer Mobile number

SMS Unsusbcribed

Yes/No

Tracks channel preference by customer. All customers that share their mobile numbers are automatically opted-in. If unsubscribed, then the user will not receive any promotional SMS from you. (Transactional SMS will be sent to all customers irrespective of their unsubscribed status)

WhatsApp Unsubscribed

Yes/No

Tracks channel preference by customer. All customers that share their mobile numbers are automatically opted-in. If unsubscribed, then the user will not receive any promotional WhatsApp messages from you. (Transactional WhatsApp messages will be sent to all customers irrespective of their unsubscribed status)

Web Push Reachable

Yes/No

Tracks channel preference by customer. Notifications will be sent to all customers who have visited your website and have agreed to receive notifications. Those who have not will not receive any promotional notifications from you.

Mobile Push Reachable

Yes/No

Tracks channel preference by customer. Notifications will be sent to all customers who have downloaded your app and have enabled notification on their device. Those who have disabled notifications will not receive any promotional notifications from you.

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