Using time slots in journey
Timing is everything! The right notification, to the right customer, and at the right is the magic equation you should aim for.
With Growlytics you can decide the time after which each step of the journey will get activated for the customer.
Watch this quick tutorial to see how to set a 'Wait for Event' criteria in a customer journey.
Let us take a look at how to set a ‘Wait for Time’ Criteria while creating a Journey.
Add a ‘Wait for Time’ block, link it to the 'Custom Entry Event' block, and ‘Click to edit’. This option helps specify the time period after which, the next steps of the journey get activated for the customer. There are three options to choose from:
Option 1 'Wait for Some Time' - This option helps specify the number of minutes, hours, or days after which the next step in the journey gets activated. For example, set a criteria where a customer will receive a 'Thank You' message, two hours after performing a 'Purchase' event.
Option 2 'Wait for Day of Week' - This option allows you to specify the day of the week after which the next step in the journey will get activated between a specific time slot. You can also select multiple days in the week after which the next step in the journey will get activated. Based on the time of the Customer’s entry into the journey, the earliest weekday matched will be considered. For example, the journey has been set to continue after every Monday and Thursday of the week between the same time slot of 10:00 AM to 07:00 PM, but the customer made a purchase on Friday. In this case, he will receive the Thank You message on Monday since it is the closest match.
Option 3 'Wait for Day of Month' - This option enables you to specify the date of the month after which the next step in the journey will get activated. Select the time slot as required. You can also select multiple dates in the month, after which the next step in the journey will get activated. Based on the time of the Customer’s entry into the journey, the earliest date matched will be considered. For example, your customers shouldn't miss out on the Month End Bonanza, but the notification shouldn't go out too early either. In such cases you can use this option to trigger the Month End Bonanza notifications to reach your customer on the 25th of every month between 02:00 PM and 08:00 PM.
Pro tip! Use this advanced setting option to your advantage. The ‘Wait for Time Slot’ option enables you to select a particular time slot during which your customers will be prompted to go ahead with the next steps in the journey. Click on the drop-down, to select the 'Slot Start Time' and 'Slot End Time'.
For example, there is a customer who is twelve hours behind your local time zone and notifications shouldn't reach them at odd hours. Use this option to set a time slot that matches their time zone, with a 'SLowt Start Time' as 08:30 PM and 'Slot End Time' as 09:30 PM. By doing this, any notification that is sent out will get triggered at that particular time slot for that particular customer. Thus ensuring that your customer is not disturbed!
Based on the criteria set, the journey steps will get activated for the customer.
Click on ‘Save Changes’ to save your draft and continue building your journey.
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