Creating Web Push Campaign
Creating a web push campaign is a 5 step process. Details for each step are mentioned below. Watch this video for a detailed tutorial.
Step 1: Set up a Web Push Campaign
Log in to your Growlytics Dashboard.
Go to Campaigns > Web Push. You will see a list of all the Web Push Campaigns.
Click on 'Create Web Push Campaign' on the top right corner of the web push list page. You will be asked to give the campaign a name.
Enter the campaign name and click on the 'Create Campaign' button.
You will now enter the basic information for your campaign as follows
Campaign Name: Gets auto-populated from the previous screen. You can edit your campaign name here.
Campaign Send Time: Specify when you want to send the campaign. Use 'Start Immediately' to send the email when the campaign is published. Or use 'Start Later' and provide the scheduled date and time to send the emails.
Frequency Capping: This will ensure your customers are not spammed with too many communications on the same day.
UTM Tracking: Checking this option will help tag all the URLs used in your campaign and understand the source of the traffic to that URL. It will also help you study campaign performance on platforms like Google Analytics.
Step 2: Specify Target Audience
In this step, you can specify the customers you want to send web push notifications. There are 4 options to choose from:
All Customers: Send notifications to all the customers synced on the Growlytics platform with their email IDs and enabled notifications on their devices.
To Segment: Send notifications to customers who belong to a particular segment that you have created earlier.
To Custom Segment: Target a specific set of customers by instantly creating a segment with the help of custom segment filters like User Attribute, Performed Event, and Not Performed Event.
To Static List: Send notifications to customers imported from a CSV list
Step 3: Create Web Push Content
Give a personalized title to your web push notification. To do this, click on the 'User' icon to view the tags available, User Property, Events, Coupons, and Cart. For our example, Click on User property and select ‘Name’ to personalize the title.
Enter the content for the message you want to convey to your customer, ‘Thank You for shopping with us!’. Add an emoji to make it more exciting.
Add an image to your notification. There are two ways to do this
Insert a link to the image you want to use.
Click on ‘Select Image’. Either upload an image, or choose an image from the image library. Pro tip! Use the Bookmark option to mark images you use more often and access them instantly.
Add your brand logo to the web push notification
Enter the URL to the required image or,
Click on ‘Select Image’ and make the best use of the Bookmark option we spoke about earlier, to upload your brand logo.
Enter a link in the 'Click Link' option. This will redirect your customer to a webpage of your choice when they click on the web push notification.
Test out the functionality and visual appearance of the web push notification by clicking on 'Send Test Notification'.
Step 4: Enable Conversion Tracking
In this step, you will select the conversion tracking criteria for the web push campaign.
Depending on the goal of your campaign, select the 'Don’t track revenue option' or the 'Track revenue' option. This means the conversions from this campaign will be tracked for 5 days after the campaign is sent out.
Since our example is that of a Purchase thank you notification we will select the ‘Don’t track revenue’ option.
Step 5: Review and Launch
This final step allows you to review the entire campaign once and make any edits before you Launch the campaign.
Once your campaign is up and running, you will be redirected to the Campaign Overview Page. We will learn more about this in the next section.
Tracking Campaign Progress
Click here to learn how to track campaigns and revenue.
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