Journey Exit Criteria

Use Journey Exit Criteria to remove customers from journeys who no longer fit the journey's goal or for whom the journey's content is no longer relevant. This will help make the statistics more meaningful.

Journey Exit Criteria

Exit Criteria Use Cases:

• In the 'Abandoned Cart' journey, when a customer makes a purchase, remove the customer from the journey.

• You have a journey to ask for a review after 15 days. But if the customer has already given a review after 2 days, remove the customer from the journey.

• You have a retention journey to ask for a purchase after 45 days. But if the customer has already made a purchase after 45 days, remove the customer from the journey.

How to set the exit criteria?

There are two ways to set exit criteria:

1. When an event performed is by the customer: Use this option to remove a customer from a journey when he performs any event. For example, in the 'Abandoned Cart' journey, you can set the 'Purchase' event as an exit criteria. This means whenever a customer makes a purchase, he will be removed from the journey and will no longer receive 'Cart Follow-Up' messages.

2. When a customer becomes part of a segment: Use this option to remove a customer from a journey when he becomes part of the segment.

Exit Criteria Considerations

• Customers that are removed via exit criteria are logged, at each step of a journey. This will help you identify how many customers were removed using the Exit Criteria.