Segment Types
Last updated
Last updated
These are nothing but a list of CSV customers that you can upload. The static segment doesn't change once it is created, users in these segments are fixed. Learn more about the Static Segment.
Dynamic segments keep themselves updated based on the rules mentioned for the segments. Dynamic segments can be defined using three rules:
Segment By User Attributes/Properties:
With a User Property filter, you can group customers based on their properties like City, Total Orders, Last Order At, etc.
Segment By Performed Activity:
With the 'Performed Event' filter, you can group customers based on certain activities they might have performed.
For example, you can segment customers by those who have performed the 'Purchased' activity in the last 60 days.
Segment By Not Performed Activity:
With the 'Not Performed Event' filter, you can group customers based on certain activities they might have not performed.
For example, you can segment customers by those who have not performed the 'Purchased' activity in the last 60 days.
