Segment Types

Static List

These are nothing but a list of CSV customers that you can upload. The static segment doesn't change once it is created, users in these segments are fixed. Learn more about the Static Segment.

Real-time Segments

Dynamic segments keep themselves updated based on the rules mentioned for the segments. Dynamic segments can be defined using three rules:

• Segment By User Attributes/Properties:

  • With a User Property filter, you can group customers based on their properties like City, Total Orders, Last Order At, etc.

Segment by User Attribute

• Segment By Performed Activity:

  • With the 'Performed Event' filter, you can group customers based on certain activities they might have performed.

  • For example, you can segment customers by those who have performed the 'Purchased' activity in the last 60 days.

Segment by Performed Activity

• Segment By Not Performed Activity:

  • With the 'Not Performed Event' filter, you can group customers based on certain activities they might have not performed.

  • For example, you can segment customers by those who have not performed the 'Purchased' activity in the last 60 days.

Segment by Not Performed Activity