Help Center
  • Getting Started
    • Home
    • About Growlytics
    • How Growlytics Works
  • Journeys & Automation
    • Journeys Basics
      • Create a Journey
      • Modify a Journey
      • Delete a Journey
      • Create a Duplicate Journey
      • Journey Statuses
        • Running Journey
        • Suspended Journey
        • Stopped Journey
      • Examples
        • UseCase - Abandoned Cart
        • UseCase - Purchase Thank You
    • Journey Settings
      • Using time slots in journey
      • Journey Exit Criteria
    • Journey Builder
      • Journey Entry Points
      • Journey Action Steps
      • Journey Condition Steps
      • Updating Customer Attributes in Journey
    • Analyze Journey Reports
  • Campaigns
    • Campaigns Overview
      • Email
        • Creating Email Campaign
          • Using Custom HTML in Email Drag Drop Editor
        • Email Campaign Reports
      • SMS
        • Creating SMS Campaign
        • SMS Campaign Reports
      • Web Push
        • Creating Web Push Campaign
        • Web Push Campaign Reports
        • Ideal image sizes
      • WhatsApp
        • Creating WhatsApp Campaign
        • WhatsApp Campaign Reports
        • Using Short Links in Whatsapp Campaign
        • WhatsApp Chat Custom Reply
        • WhatsApp Cart Summary
      • Connector Campaign
    • Forms and Pop-Ups
      • Creating a Form or PopUp
      • Forms and PopUps Reports
    • Coupon Codes
    • Analyzing Campaign Reports
      • Conversion Tracking
      • Scheduled Reports
  • CUSTOMERS & SEGMENTS
    • Customer Profile
      • Delete customer
      • Unsubscribe Customer From Email, SMS and WhatsApp
      • Customer Attributes
        • System Attributes
        • Custom Attributes
      • Collecting Customer Data
    • Segmentation
      • Segment Types
      • Creating Segments
      • Creating Static Lists
      • RFM Analysis
  • Account Settings
    • Campaign Settings
      • Setting up Frequency Capping
  • Integrations
    • Email Integrations
      • AWS SES
      • SendGrid Integration
    • WhatsApp Integrations
      • WhatsApp Cloud API Integration
      • Dialogue 360 Integration
      • Zoko Integration
    • Shopify Integration
      • Install Shopify App
    • Judge.me Integration
    • GoKwik Integration
    • Facebook Custom Audiences
    • Instagram Integration
      • Setting Up
  • Best Practices
    • Email Deliverability
      • Best practices to reduce your email bounce rates
        • Domain Reputation with Google Postmaster
      • How to warm up the email server on Growlytics
    • Data Management
      • Events
      • Understanding Data Discrepancies
  • Product Updates
    • March 2023
    • May 2023
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On this page
  • How Growlytics Works
  • Customer Profiles
  • Events
  • Segments
  • Campaigns
  1. Getting Started

How Growlytics Works

With this quick start guide to all things Growlytics, you will be up and running in a jiffy!

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Last updated 2 years ago

Hello there! You have arrived at the Growlytics platform where you get to utilize a plethora of features that will help your business grow. This guide will take you through the essential tips and tricks to help you get started as swiftly as possible.

The articles in this section will introduce you to the terminologies and features followed by a detailed walkthrough of the core concepts involved with operating the Growlytics platform. Further in this Help Center we will take a closer look at each idea and talk about how you can seamlessly integrate your system(s) with ours.

How Growlytics Works

The big picture - Growlytics stores data pertaining to your customer's profile, and activities. It allows you to send customized campaigns to these customers based on their profile details, past activities, and behavior.

Customer Profiles

The customer is the center of the universe at Growlytics. A customer profile is created for every user visiting your website or launching your mobile app. A customer profile consists of Attributes - like email id, mobile number, name, activity logs, devices, segments, etc.

Learn more about Customer Profiles here:

Events

Activities performed by customers on your website or mobile app are called Events. Events can be used to trigger campaigns in response to audience activity on your system. Examples of events would be - Product Viewed, Add to Cart, Purchased, etc.

Learn more about Events here:

Segments

Segments offer you the easiest way to group customers based on their attributes and behavior. For example, a segment of 'Loyal Customers' can comprise all those customers who spent more than 'x' amount on your website/app. Segments can be used to trigger campaigns, create suppression lists, broadcast audiences, custom conversion goals, and more.

Learn more about Segments here:

Campaigns

Campaigns help you communicate with your customers. Through campaigns, you can broadcast messages with the click of a button, or send automated messages to customers when they do or do not perform certain activities on your website/app.

Learn more about Campaigns here:

Growlytics Customer Profiles
Growlytics Events
Segments
Campaigns Overview