Shopify Integration

Shopify Integration - Data Tracking With Shopify App

Shopify <> Growlytics integration allows you to seamlessly integrate the Growlytics Browser SDK to your Shopify store to track events and customer data. This article details all events the Growlytics Shopify app tracks.

Events Being Tracked With Growlytics Shopify App

Event NameEvent Description

Product Viewed

Tracked when a user visits a Product page

Collection Viewed

Tracked when a user clicked on Collection

Add to Cart

Tracked when a user adds the product to the cart

Checkout Started

Tracked when the user initiates the Checkout

Purchased

Tracked when the user has made a purchase. Order Cancelled is also included in this.

Product Purchased

Tracked for each Product purchased when the order is placed. There will be a case when multiple products are purchased at a time.

Order Cancelled

Tracked when the user cancels the order.

Product Shipment Cancelled

Tracked when the Product shipment is canceled.

Products Delivered

Tracked when the product is delivered to the user.

Products Shipped

Tracked when the product is shipped.

Event - Product Viewed

This event is tracked when a customer visits a product page. The following table explains the attributes captured by this event.

Event PropertyProperty Description

Product ID

Shopify Product ID.

Product Name

Name of the product mentioned on the Shopify dashboard.

Brand

Brand name of the product.

Price

Price of the product. With discounts applied.

Available

Product is available or not at that particular time.

Product URL

URL of the product page.

Tag

List of product tags. Comma separated.

Image URL

Product Image URL.

Event - Collection Viewed

The following event is tracked when a customer visits the Collection page. The following table explains the attributes captured by this event.

Event PropertyProperty Description

Collection ID

Shopify Collection ID.

Collection Name

Name of the collection mentioned on the Shopify dashboard.

Event - Add to Cart

Tracked when a user adds the product to the cart. It is only tracked when the customer adds a product to the cart, not when he updates the quantity or deletes the cart item. The following table explains the attributes captured by this event.

Event PropertyProperty Description

Brand

Brand name for the product mentioned on the Shopify dashboard.

Currency

Currency in which product pricing is mentioned on the Shopify dashboard.

Device Id

Growlytics ID of the device used for tracking this particular event. Don't use this for customer segmentation. It is for tracking purposes only.

Discount

Discounts mentioned on the Shopify dashboard for a given product.

Price

Product price.

Product ID

II of the product.

Product Image

Image URL of the product.

Product Name

Name of the product.

Product SKU

Product SKU number mentioned for the product on the Shopify dashboard.

Event - Checkout Started

This event is tracked when a customer goes to the checkout page after adding products to the cart. The following table explains the attributes captured by this event.

Event PropertyProperty Description

Amount

Checkout Amount Provided by Shopify.

Cart Token

Cart Token Provided by Shopify.

Checkout Token

Checkout Token Provided by Shopify.

Checkout URL

Checkout URL Provided by Shopify.

Device ID

Growlytics Device ID used for checkout tracking purposes.

Total Products

Total Products to be purchased.

Checkout ID

Checkout ID Provided by Shopify

Event - Purchased

This event is tracked when an order is placed. If an order is placed, 1 Purchased event is tracked and the Product Purchased event will be tracked for a given number of items in the order. The following table explains the attributes captured by this event.

Event PropertyProperty Description

Order ID

Shopify order ID

Order Number

Shopify order number. Used by customers for reference.

Order URL

Shopify Order URL

Order URL Path

Shopify Order URL without domain in URL.

Total Products

Total Items in Order.

Amount

Total Order Amount.

Payment Method

Method of payment for given order.

Order Tags

List of order tags mentioned by Shopify at the time of order creation. Comma separated.

Discount

Total discount given for this order.

Coupons Used

Coupon used for given order. Comma Separated.

City

City provided by the customer for a given order.

State

State provided by the customer for a given order.

Country

Country provided by the customer for a given order.

Shipping Cost

Shipping cost for a given order, mentioned in Shopify dashboard.

Shopify First UTM Campaign

UTM Campaign name from which the customer was acquired the first time for this order. This attribute is reported by Shopify.

Shopify First UTM Medium

UTM Medium from which the customer was acquired the first time for this order. This attribute is reported by Shopify.

Shopify First UTM Source

UTM Source from which the customer was acquired the first time for this order. This attribute is reported by Shopify.

Shopify First Visit Source

Same as 'Shopify First UTM Medium'.

Shopify Last UTM Campaign

Campaign name of the last UTM visit for this order. This attribute is reported by Shopify.

Shopify Last UTM Medium

Medium of the last UTM visit for this order. This attribute is reported by Shopify.

Shopify Last UTM Source

Source of the last UTM visit for this order. This attribute is reported by Shopify.

Shopify Last Visit Source

Same as 'Shopify Last UTM Medium'.

Event - Product Purchased

This event is tracked when an order is placed. If for a single given order multiple products are there, multiple product purchase events will be backed for each product item in the order. The following table explains the attributes captured by this event.

Event PropertyProperty Description

Order ID

Shopify Order ID

Order Amount

Total Order Amount.

Order Tags

List of order tags mentioned by Shopify at the time of order creation. Comma separated.

Product ID

Shopify Product ID.

Product Name

Full name of product.

Product Price

Product price.

Product Brand

Brand name of the product.

Coupons Used

Coupon used for a given order. Comma Separated.

Product Quantity

Quantity of products in the order.

Product SKU

SKU number of product mentioned in Shopify dashboard.

Product Type

Product Type mentioned for a given product in Shopify dashboard.

Product Variant

Product Variant Name.

Product Variant Id

Product Variant ID.

Shopify First UTM Campaign

UTM Campaign name from which the customer was acquired the first time for this order. This attribute is reported by Shopify.

Shopify First UTM Medium

UTM Medium from which the customer was acquired the first time for this order. This attribute is reported by Shopify.

Shopify First UTM Source

UTM Source from which the customer was acquired the first time for this order. This attribute is reported by Shopify.

Shopify First Visit Source

Same as 'Shopify First UTM Medium'.

Shopify Last UTM Campaign

Campaign name of the last UTM visit for this order. This attribute is reported by Shopify.

Shopify Last UTM Medium

Medium of the last UTM visit for this order. This attribute is reported by Shopify.

Shopify Last UTM Source

Source of the last UTM visit for this order. This attribute is reported by Shopify.

Shopify Last UTM Source

Source of the last UTM visit for this order. This attribute is reported by Shopify.

Shopify Last Visit Source

Same as 'Shopify Last UTM Medium'.

Event - Order Canceled

This event is tracked when an order is canceled for a given customer from the Shopify dashboard. The following table explains the attributes captured by this event.

Event Property

Event PropertyProperty Description

Order ID

Shopify Order ID.

Order Number

Shopify order number. Used by customers for reference.

Order URL

Shopify Order URL.

Amount

Total Order Amount.

Discount

Total Discount Amount for given order.

Payment Method

Payment method customer opt-end in for given order.

Shipping cost

Shipping cost mentioned for given order.

City

City mentioned by the customer for a given order.

Country

Country mentioned by the customer for a given order.

State

State mentioned by the customer for a given order.

Total Products

Count of product items in given order being canceled.

Event - Product Shipment Canceled

This event is tracked when a shipment is canceled for a given order from the Shopify dashboard. The following table explains the attributes captured by this event.

Event PropertyProperty Description

Fulfillment ID

Shopify Fulfillment ID

Fulfillment Status

Shopify status for fulfillment

Order ID

Shopify Order ID

Order Number

Shopify order number. Used by customers for reference.

Order URL

Shopify Order URL.

Product Count

A total number of products.

Product Name

Full name of the product.

Tracking Company

Name of the vendor used for shipment.

Tracking Number

Shipment Tracking Number provided by shipment vendor to Shopify.

Tracking URL

Shipment Tracking URL.

Event - Product Delivered

This event is tracked when products in shipment are delivered to customers. For one order, there can be multiple shipments. For each shipment, this event will be tracked. This event is triggered when the shipment is marked as delivered from the Shopify dashboard. The following table explains the attributes captured by this event.

Event PropertyProperty Description

Order ID

Shopify Order ID

Shopify Order ID

Shopify Fulfillment ID

Order URL

Shopify Order URL.

Product Count

Total number of products.

Product Name

Full name of product.

Tracking Company

Shopify Tracking Company

Tracking Number

Shopify Tracking Number

Tracking URL

Shopify Tracking URL

Event - Product Shipped

This event is tracked when a shipment is created on the Shopify dashboard. The following table explains the attributes captured by this event.

Event PropertyProperty Description

Order ID

Shopify Order ID

Fulfillment ID

Shopify Fulfillment ID

Order URL

Shopify Order URL.

Product Count

Total number of products.

Product Name

Full name of product.

Product Brand

Brand name of the product

Product SKUs

Product Stock Keeping Unit Code

Tracking Company

Shopify Tracking Company

Tracking Number

Shopify Tracking Number

Tracking URL

Shopify Tracking URL

Fulfillment Status

Shopify status for fulfillment

Order Number

Shopify order number. Used by customers for reference.

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