Shopify Integration

Shopify Integration - Data Tracking With Shopify App

Shopify <> Growlytics integration allows you to seamlessly integrate the Growlytics Browser SDK to your Shopify store to track events and customer data. This article details all events the Growlytics Shopify app tracks.

Events Being Tracked With Growlytics Shopify App

Event Name	Event Description
Product Viewed	Tracked when a user visits a Product page
Collection Viewed	Tracked when a user clicked on Collection
Add to Cart	Tracked when a user adds the product to the cart
Checkout Started	Tracked when the user initiates the Checkout
Purchased	Tracked when the user has made a purchase. Order Cancelled is also included in this.
Product Purchased	Tracked for each Product purchased when the order is placed. There will be a case when multiple products are purchased at a time.
Order Cancelled	Tracked when the user cancels the order.
Product Shipment Cancelled	Tracked when the Product shipment is canceled.
Products Delivered	Tracked when the product is delivered to the user.
Products Shipped	Tracked when the product is shipped.

Event - Product Viewed

This event is tracked when a customer visits a product page. The following table explains the attributes captured by this event.

Event Property	Property Description
Product ID	Shopify Product ID.
Product Name	Name of the product mentioned on the Shopify dashboard.
Brand	Brand name of the product.
Price	Price of the product. With discounts applied.
Available	Product is available or not at that particular time.
Product URL	URL of the product page.
Tag	List of product tags. Comma separated.
Image URL	Product Image URL.

Event - Collection Viewed

The following event is tracked when a customer visits the Collection page. The following table explains the attributes captured by this event.

Event Property	Property Description
Collection ID	Shopify Collection ID.
Collection Name	Name of the collection mentioned on the Shopify dashboard.

Event - Add to Cart

Tracked when a user adds the product to the cart. It is only tracked when the customer adds a product to the cart, not when he updates the quantity or deletes the cart item. The following table explains the attributes captured by this event.

Event Property	Property Description
Brand	Brand name for the product mentioned on the Shopify dashboard.
Currency	Currency in which product pricing is mentioned on the Shopify dashboard.
Device Id	Growlytics ID of the device used for tracking this particular event. Don't use this for customer segmentation. It is for tracking purposes only.
Discount	Discounts mentioned on the Shopify dashboard for a given product.
Price	Product price.
Product ID	II of the product.
Product Image	Image URL of the product.
Product Name	Name of the product.
Product SKU	Product SKU number mentioned for the product on the Shopify dashboard.

Event - Checkout Started

This event is tracked when a customer goes to the checkout page after adding products to the cart. The following table explains the attributes captured by this event.

Event Property	Property Description
Amount	Checkout Amount Provided by Shopify.
Cart Token	Cart Token Provided by Shopify.
Checkout Token	Checkout Token Provided by Shopify.
Checkout URL	Checkout URL Provided by Shopify.
Device ID	Growlytics Device ID used for checkout tracking purposes.
Total Products	Total Products to be purchased.
Checkout ID	Checkout ID Provided by Shopify

Event - Purchased

This event is tracked when an order is placed. If an order is placed, 1 Purchased event is tracked and the Product Purchased event will be tracked for a given number of items in the order. The following table explains the attributes captured by this event.

Event Property	Property Description
Order ID	Shopify order ID
Order Number	Shopify order number. Used by customers for reference.
Order URL	Shopify Order URL
Order URL Path	Shopify Order URL without domain in URL.
Total Products	Total Items in Order.
Amount	Total Order Amount.
Payment Method	Method of payment for given order.
Order Tags	List of order tags mentioned by Shopify at the time of order creation. Comma separated.
Discount	Total discount given for this order.
Coupons Used	Coupon used for given order. Comma Separated.
City	City provided by the customer for a given order.
State	State provided by the customer for a given order.
Country	Country provided by the customer for a given order.
Shipping Cost	Shipping cost for a given order, mentioned in Shopify dashboard.
Shopify First UTM Campaign	UTM Campaign name from which the customer was acquired the first time for this order. This attribute is reported by Shopify.
Shopify First UTM Medium	UTM Medium from which the customer was acquired the first time for this order. This attribute is reported by Shopify.
Shopify First UTM Source	UTM Source from which the customer was acquired the first time for this order. This attribute is reported by Shopify.
Shopify First Visit Source	Same as 'Shopify First UTM Medium'.
Shopify Last UTM Campaign	Campaign name of the last UTM visit for this order. This attribute is reported by Shopify.
Shopify Last UTM Medium	Medium of the last UTM visit for this order. This attribute is reported by Shopify.
Shopify Last UTM Source	Source of the last UTM visit for this order. This attribute is reported by Shopify.
Shopify Last Visit Source	Same as 'Shopify Last UTM Medium'.

Event - Product Purchased

This event is tracked when an order is placed. If for a single given order multiple products are there, multiple product purchase events will be backed for each product item in the order. The following table explains the attributes captured by this event.

Event Property	Property Description
Order ID	Shopify Order ID
Order Amount	Total Order Amount.
Order Tags	List of order tags mentioned by Shopify at the time of order creation. Comma separated.
Product ID	Shopify Product ID.
Product Name	Full name of product.
Product Price	Product price.
Product Brand	Brand name of the product.
Coupons Used	Coupon used for a given order. Comma Separated.
Product Quantity	Quantity of products in the order.
Product SKU	SKU number of product mentioned in Shopify dashboard.
Product Type	Product Type mentioned for a given product in Shopify dashboard.
Product Variant	Product Variant Name.
Product Variant Id	Product Variant ID.
Shopify First UTM Campaign	UTM Campaign name from which the customer was acquired the first time for this order. This attribute is reported by Shopify.
Shopify First UTM Medium	UTM Medium from which the customer was acquired the first time for this order. This attribute is reported by Shopify.
Shopify First UTM Source	UTM Source from which the customer was acquired the first time for this order. This attribute is reported by Shopify.
Shopify First Visit Source	Same as 'Shopify First UTM Medium'.
Shopify Last UTM Campaign	Campaign name of the last UTM visit for this order. This attribute is reported by Shopify.
Shopify Last UTM Medium	Medium of the last UTM visit for this order. This attribute is reported by Shopify.
Shopify Last UTM Source	Source of the last UTM visit for this order. This attribute is reported by Shopify.
Shopify Last UTM Source	Source of the last UTM visit for this order. This attribute is reported by Shopify.
Shopify Last Visit Source	Same as 'Shopify Last UTM Medium'.

Event - Order Canceled

This event is tracked when an order is canceled for a given customer from the Shopify dashboard. The following table explains the attributes captured by this event.

Event Property

Event Property	Property Description
Order ID	Shopify Order ID.
Order Number	Shopify order number. Used by customers for reference.
Order URL	Shopify Order URL.
Amount	Total Order Amount.
Discount	Total Discount Amount for given order.
Payment Method	Payment method customer opt-end in for given order.
Shipping cost	Shipping cost mentioned for given order.
City	City mentioned by the customer for a given order.
Country	Country mentioned by the customer for a given order.
State	State mentioned by the customer for a given order.
Total Products	Count of product items in given order being canceled.

Event - Product Shipment Canceled

This event is tracked when a shipment is canceled for a given order from the Shopify dashboard. The following table explains the attributes captured by this event.

Event Property	Property Description
Fulfillment ID	Shopify Fulfillment ID
Fulfillment Status	Shopify status for fulfillment
Order ID	Shopify Order ID
Order Number	Shopify order number. Used by customers for reference.
Order URL	Shopify Order URL.
Product Count	A total number of products.
Product Name	Full name of the product.
Tracking Company	Name of the vendor used for shipment.
Tracking Number	Shipment Tracking Number provided by shipment vendor to Shopify.
Tracking URL	Shipment Tracking URL.

Event - Product Delivered

This event is tracked when products in shipment are delivered to customers. For one order, there can be multiple shipments. For each shipment, this event will be tracked. This event is triggered when the shipment is marked as delivered from the Shopify dashboard. The following table explains the attributes captured by this event.

Event Property	Property Description
Order ID	Shopify Order ID
Shopify Order ID	Shopify Fulfillment ID
Order URL	Shopify Order URL.
Product Count	Total number of products.
Product Name	Full name of product.
Tracking Company	Shopify Tracking Company
Tracking Number	Shopify Tracking Number
Tracking URL	Shopify Tracking URL

Event - Product Shipped

This event is tracked when a shipment is created on the Shopify dashboard. The following table explains the attributes captured by this event.

Event Property	Property Description
Order ID	Shopify Order ID
Fulfillment ID	Shopify Fulfillment ID
Order URL	Shopify Order URL.
Product Count	Total number of products.
Product Name	Full name of product.
Product Brand	Brand name of the product
Product SKUs	Product Stock Keeping Unit Code
Tracking Company	Shopify Tracking Company
Tracking Number	Shopify Tracking Number
Tracking URL	Shopify Tracking URL
Fulfillment Status	Shopify status for fulfillment
Order Number	Shopify order number. Used by customers for reference.