Journey Builder
Journey Builder is a campaign planning tool with the help of you which you can design and automate campaigns. This will guide customers through their journey with your brand.
A Journey is the foundation on which your campaign is built and consists of two main types of components:
Steps
Connections
Journey Steps
A journey is a combination of steps connected with each other as shown in the screenshot below. The customer navigates from one step to another based on the criteria of the condition.
Journey Connections
The actions that connect the steps in a journey are called Journey connections. As shown below, there are various Journey Connections, like, Event Triggered, After Wait, After Send, etc.
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