# Journey Builder

Journey Builder is a campaign planning tool with the help of you which you can design and automate campaigns. This will guide customers through their journey with your brand. 

A Journey is the foundation on which your campaign is built and consists of two main types of components:

1. Steps
2. Connections

### Journey Steps

A journey is a combination of steps connected with each other as shown in the screenshot below. The customer navigates from one step to another based on the criteria of the condition.

<figure><img src="https://63724372-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSv5AG7Mmktrz9UQaoDrL%2Fuploads%2FP0mTJumZUfsZpshUv9Uk%2FJourney%20Steps.png?alt=media&#x26;token=e217d939-4b0f-47c5-90c6-5e915c23be9f" alt=""><figcaption></figcaption></figure>

### Journey Connections

The actions that connect the steps in a journey are called Journey connections. As shown below, there are various Journey Connections, like, Event Triggered, After Wait, After Send, etc. &#x20;

<figure><img src="https://63724372-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSv5AG7Mmktrz9UQaoDrL%2Fuploads%2FYRhkDGSEaWBMjpvme8LG%2FGroup%20330.png?alt=media&#x26;token=f8b30560-405b-49cb-af3a-00241fd69922" alt=""><figcaption><p>Journey Connections</p></figcaption></figure>