# Journey Builder

Journey Builder is a campaign planning tool with the help of you which you can design and automate campaigns. This will guide customers through their journey with your brand. 

A Journey is the foundation on which your campaign is built and consists of two main types of components:

1. Steps
2. Connections

### Journey Steps

A journey is a combination of steps connected with each other as shown in the screenshot below. The customer navigates from one step to another based on the criteria of the condition.

<figure><img src="/files/Y7k4JURgbtr9s5G0XyJR" alt=""><figcaption></figcaption></figure>

### Journey Connections

The actions that connect the steps in a journey are called Journey connections. As shown below, there are various Journey Connections, like, Event Triggered, After Wait, After Send, etc. &#x20;

<figure><img src="/files/5F910RXxdFFnlti0QFEA" alt=""><figcaption><p>Journey Connections</p></figcaption></figure>


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